While most companies, brands and personalities prefer to keep a tight rein on access to their social media channels, social media takeovers can create awareness and leverage an influencer or celebrity’s reach to increase your own audience.

What is a Social Media Takeover?

A social media takeover is essentially when you or a client allow an influencer to manage their social media account for a period of time (usually only several hours). The social media takeover can coincide with the launch of a service or product, or with an event you want to amplify.