Over the last 10 months, I have gotten some aspects of leadership right and some (quite) wrong. Since I believe in sharing your knowledge, I’m selecting five things I’ve learned in my first year of ColorComm Dallas leadership.
Read MoreWhile most companies, brands and personalities prefer to keep a tight rein on access to their social media channels, social media takeovers can create awareness and leverage an influencer or celebrity’s reach to increase your own audience.
Facebook just rolled out a new platform, Facebook Watch, for shows on their network. Let's take a look at how to use Facebook Watch to expand your visual marketing. Content consists of episodes that can be recorded or streamed live. They will be available on the Facebook app and mobile site, and of course viewable on desktop and laptop devices. The episodes will be personalized based on what a user’s friends and networks are watching, as well as on their comments and reactions like “Haha” and “Wow.”
Read MoreIf you’ve been keeping an ear to the ground – and an eye on your social media apps – you may have noticed that Facebook and Instagram are both making moves into the space dominated by Snapchat. Facebook now delivers short-lived content (photos and videos that disappear after 24 hours) and both Facebook and Instagram offer you stickers and filters to spruce up your content. All these updates beg the question: If all social media sites are starting to offer the same content, which one is best for my client or business?
Read MoreFrom costumes to gifts, Americans spend $6.9 billion on Halloween, $600 billion over the winter holidays and $17.3 billion on Valentine’s Day (National Retail Foundation, 2013), with diversity marketing becoming a bigger factor each year. As we know, consumers are not buying just in brick-and-mortar stores anymore. Decision makers are finding new products through online influencers, social media advertisements and shares, as well as digital advertisements – all channels that are strongly driven by visual content.
Read MoreNo matter if your company is big or small, creating customer touch points via email transforms the relationship between business and buyer. Here are some tips for getting and retaining email subscribers.
Read Morehad a personal realization in the last week. I am exactly that friend that will have you believing you can jump from the rooftop and fly into Never Never Land, but I fail so hard at applying these same “You can do it!” vibes to my own life. Over brunch, I’m leading the band in the parade celebrating my friends’ successes. Over a glass of wine later that night, I’m doubting my own abilities.
It sucks. I’m a Millennial. I’m smart. I’m driven. I’m a feminist! I should know better than this, right?
Read MoreAs social media increasingly becomes the channel through which customers discuss service issues with companies, channels like Facebook, Instagram and Twitter are now likely part of how your brand delivers user experience. In fact, 33 percent of customers prefer to use social media to contact companies for customer service as opposed to making a phone call. Let’s talk about what this means for your communication efforts.
Read MoreAs an entrepreneur, you can experience moments of excitement and disappointment, sometimes in equal measure and in the same day. We often want to bounce back from setbacks like nothing has happened, to not show frustration. I have a potential unpopular opinion to share: let’s embrace the pity party.
Read MorePurposeful living is an every day effort, and some days are easier than others. When you approach life with a spirit of gratefulness, you no longer see work or other obligations as a downer. By taking an active role in your own life, you make the difference between deciding whether you dread every day or if you see every sunrise and sunset as an opportunity to feel awesome.
Read MoreI hate feeling awkward and vulnerable just as much as the next person. I don’t want to feel my heart in my chest as I watch the three dots bubble, awaiting a reply, or check my email nearly obsessively. But the feeling you get when you hear or read “Yes” sure beats standing on the other side of the coals, doesn’t it? Get comfy in that discomfort zone. You may be there for a while.
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